{"id":3352,"date":"2025-08-26T11:25:41","date_gmt":"2025-08-26T11:25:41","guid":{"rendered":"https:\/\/wheelrestore.com\/?p=3352"},"modified":"2025-12-12T08:12:56","modified_gmt":"2025-12-12T08:12:56","slug":"why-dealers-are-doing-wheel-repairs-in-house","status":"publish","type":"post","link":"https:\/\/wheelrestore.com\/en_nz\/2025\/08\/26\/why-dealers-are-doing-wheel-repairs-in-house\/","title":{"rendered":"Why more Dealerships are Bringing Wheel Repair In-House in 2026"},"content":{"rendered":"

The automotive sales industry is changing fast. In 2026, dealerships are rethinking every aspect of their business models to boost profitability, strengthen customer trust, and align with sustainability goals. One area seeing a major shift is wheel repair.<\/span><\/i><\/p>\n

More and more dealerships are choosing to bring alloy wheel repair in-house – replacing costly outsourcing with faster, more profitable solutions. By handling alloy wheel repairs in-house, dealerships not only maintain strict quality control but also position themselves as full-service providers, keeping every stage of vehicle reconditioning under one roof.\u00a0<\/span><\/i><\/p>\n

In this blog post, we explain why more and more dealerships choose to bring wheel repair in-house – and how it helps them unlock new revenue and efficiency opportunities.<\/span><\/i><\/p>\n

Table of Contents<\/h2>\n
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  1. \n
      \n
    1. Turning Wheels into Profits<\/a><\/li>\n
    2. In-House Repairs Pay for Themselves in Months<\/a><\/li>\n
    3. Small Repairs, Big Advantages in a Competitive Market<\/a><\/li>\n
    4. Heavier EVs Mean More Wheel Damage and More Profit Potential<\/a><\/li>\n
    5. Scalable Wheel Repair for Dealerships<\/a><\/li>\n
    6. The Competitive Edge in 2026<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      \"Example<\/p>\n

      Turning Alloy Wheel Damage Into Profits<\/h2>\n

      Outsourcing wheel repairs or swapping out damaged alloys can really cut into dealership profits. But when you handle repairs in-house, it flips the script and turns a cost into a way to make money.<\/span><\/p>\n

      A typical dealership can charge $100-150 per wheel refinished. If just five wheels are repaired per day, that\u2019s $500 in new daily revenue, which adds up to over $80,000 in additional annual profit. Most pre-owned vehicles already require cosmetic wheel repair, so the demand is built in.<\/span><\/p>\n

      Handling all the necessary work in-house allows you to keep full control over the repair process, ensuring everything is done correctly and on time.<\/span><\/p>\n

      \"\"<\/p>\n

      In-House Repairs Pay for Themselves in Months<\/h2>\n

      Advanced automation means dealerships don\u2019t need highly skilled paint or lathe technicians to achieve factory-grade results.\u00a0<\/span><\/p>\n

      Machines like <\/span>the WR-DCM3 Diamond Cut Machine<\/span><\/a> and <\/span>the WM600 Paint Robot<\/span><\/a> use intuitive, iPad-style interfaces and automated processes that deliver OEM-level consistency with minimal training.<\/span><\/p>\n

      Most dealerships start seeing a return on investment in just a few months. After that, every repair is basically all profit, while competitors are still losing money and time by outsourcing to vendors. With in-house wheel repair, dealerships gain full control over:<\/span><\/p>\n