HOW TO START AN ALLOY WHEEL REPAIR BUSINESS

Everything you need to know before launching your setup

Starting an alloy wheel repair business is one of the smartest moves in today’s automotive industry. Whether you’re a shop owner, manager, technician, or entrepreneur, adding alloy wheel repair to your offering is a strategic way to grow. The demand for wheel refinishing, straightening, and cosmetic repair of scuffs and curb damage has never been higher.

With the right setup, you can deliver high-quality results that are fast, profitable, and easy to manage—even without prior experience.

What type of alloy wheel repair business suits you?

Before investing, it’s important to define how you want to operate. Your setup should match your goals, market, and available space.

FIXED LOCATION
Ideal for a walk-in service model where customers come to you. Perfect for building a strong, consistent local customer base.
MOBILE SETUP
Lower startup costs and more flexibility. Bring repairs directly to dealerships, body shops, or private homes.
ADD-ON SERVICE TO AN EXISTING SHOP
Already running an auto shop? Adding alloy wheel repair is a smart way to increase margins and expand services—without the need for a new location.

BUILD A SOLID BUSINESS PLAN

Launching a successful wheel repair business starts with a clear foundation. Knowing your customers, creating a growth strategy, and building a professional brand are all key. These steps guide your operations and help you connect with your target market.

Know your customers

Successful wheel repair businesses understand their audience. Whether you’re targeting dealerships looking for fast service or private vehicle owners restoring rims, customer insight will shape your pricing, advertising, and equipment decisions.

Plan for growth

Even if you’re starting small, a detailed business plan is critical. Outline your services, daily operations, and financial projections, including break-even points. Consider growth strategies—like partnerships with local shops or targeted online marketing—to drive traffic from day one.

Create a brand that earns trust

Your brand is more than a name. A professional logo, strong online presence, and consistent customer experience build trust. Share before-and-after images, collect reviews, and stay visible—word-of-mouth will do more than paid ads ever could.

Your equipment defines what services you can offer—and how efficiently you can deliver them. Whether you focus on cosmetic repairs or offer full restoration, your equipment must match your ambitions.

If you want to offer a complete range of alloy wheel repair services, here are the core machines to consider:

➡️ Wheel Straigthener

➡️ Wheel Blaster

➡️ Fælgreparations-maskine

➡️ Automatic Paint Machine

For a complete setup, we also recommend a tire bead breaker og dedicated consumables, all fully integrated into the Wheel Restore ecosystem for maximum efficiency.

PRODUCTS

HIGH PROFIT MARGINS
LOW REPAIR COSTS

FAST TURNAROUND
MORE JOBS PER DAY

OEM FINISH QUALITY
WITHOUT OEM PRICES

ECO-FRIENDLY PROCESS
WASTE-FREE RESULTS

EASY TO OPERATE
HARD TO COMPETE WITH

READY TO LAUNCH YOUR WHEEL REPAIR BUSINESS?

Whether you’re starting from scratch or expanding your current operation, Wheel Restore is ready to help you hit the ground running—with equipment, expert training, OEM-certified paint systems, and flexible financing, all in one seamless solution.→ TALK TO A WHEEL RESTORE SETUP ADVISOR
Get a personalized business plan tailored to your local market, goals, and budget.
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