Why more Dealerships are Bringing Wheel Repair In-House in 2025
By WheelRestore
The automotive sales industry is changing fast. In 2025, dealerships are rethinking every aspect of their business models to boost profitability, strengthen customer trust, and align with sustainability goals. One area seeing a major shift is wheel repair.
More and more dealerships are choosing to bring alloy wheel repair in-house – replacing costly outsourcing with faster, more profitable solutions. By handling repairs on-site, dealerships not only maintain strict quality control but also position themselves as full-service providers, keeping every stage of vehicle reconditioning under one roof.
In this blog post, we explain why more and more dealerships choose to bring wheel repair in-house – and how it helps them unlock new revenue and efficiency opportunities.
Outsourcing wheel repairs or swapping out damaged alloys can really cut into dealership profits. But when you handle repairs in-house, it flips the script and turns a cost into a way to make money.
A typical dealership can charge $100-150 per wheel refinished. If just five wheels are repaired per day, that’s $500 in new daily revenue, which adds up to over $80,000 in additional annual profit. Most pre-owned vehicles already require cosmetic wheel repair, so the demand is built in.
Handling all the necessary work in-house allows you to keep full control over the repair process, ensuring everything is done correctly and on time.
In-House Repairs Pay for Themselves in Months
Advanced automation means dealerships don’t need highly skilled paint or lathe technicians to achieve factory-grade results.
Most dealerships start seeing a return on investment in just a few months. After that, every repair is basically all profit, while competitors are still losing money and time by outsourcing to vendors. With in-house repair, dealerships gain full control over:
Turnaround time: same-day repairs instead of waiting days.
Consistency: quality is kept to OEM standards every time.
Accountability: reduced liability and fewer third-party risks.
Small Repairs, Big Advantages in a Competitive Market
First impressions sell cars. Scratched wheels instantly catch a buyer’s eye and give them leverage to demand discounts, which is often far greater than the cost of repair.
By restoring alloys in-house, dealerships protect resale value, speed up the sales process, and help sales teams hold firm on pricing. At the same time, fresh wheels signal attention to detail and build customer trust.
For dealerships, this small step creates a big advantage in a competitive market: higher margins, fewer discounts, and a stronger reputation for quality. Offering wheel repair during routine service visits also adds convenience that makes your customers keep coming back.
Heavier EVs Mean More Wheel Damage and More Profit Potential
Two industry shifts make in-house wheel repair even more critical in 2025:
EV growth: Heavier EV’s are more prone to curb rash, while collision-related work is declining. Cosmetic repairs like wheels are filling that revenue gap.
Sustainability: Fixing wheels instead of just replacing them helps cut down on waste, lowers CO2 emissions, and meets the requirements from OEMs and insurers. This gives dealerships a great eco-friendly story to share with their customers.
Tools like Wheel Restore’s Repair Documentation App with QR code tracking and OEM Compliance, also provide digital transparency that today’s customers expect.
Scalable Wheel Repair for Dealerships
Some dealerships are experimenting with mobile wheel repair setups in enclosed trailers or service vans. Mobile repair units in vans or trailers let dealerships:
offer same-day on-site repair
run customer loyalty ‘pop-up’ events
expand service capacity during peak seasons
It’s a cost-effective way to meet demand while testing the business model before full in-house deployment.
The Competitive Edge in 2025
Bringing wheel repair in-house is no longer just an add-on service—it’s becoming a strategic necessity for dealerships. The benefits are undeniable. Dealerships that invest in 2025 gain:
Higher margins and faster ROI
Improved resale value and customer satisfaction
Streamlined, quality-controlled operations
Alignment with sustainability and OEM repair standards
For dealerships, 2025 is the year to stop outsourcing profits and start building long-term value with in-house wheel repair.
👉 You can also also launch your own alloy wheel repair business, either as a profitable addition to your current services or as an independent operation. We will provide guidance from setup to success.
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Why more Dealerships are Bringing Wheel Repair In-House in 2025
The automotive sales industry is changing fast. In 2025, dealerships are rethinking every aspect of their business models to boost profitability, strengthen customer trust, and align with sustainability goals. One area seeing a major shift is wheel repair.
More and more dealerships are choosing to bring alloy wheel repair in-house – replacing costly outsourcing with faster, more profitable solutions. By handling repairs on-site, dealerships not only maintain strict quality control but also position themselves as full-service providers, keeping every stage of vehicle reconditioning under one roof.
In this blog post, we explain why more and more dealerships choose to bring wheel repair in-house – and how it helps them unlock new revenue and efficiency opportunities.
Table of Contents
Turning Wheels into Profits
Outsourcing wheel repairs or swapping out damaged alloys can really cut into dealership profits. But when you handle repairs in-house, it flips the script and turns a cost into a way to make money.
A typical dealership can charge $100-150 per wheel refinished. If just five wheels are repaired per day, that’s $500 in new daily revenue, which adds up to over $80,000 in additional annual profit. Most pre-owned vehicles already require cosmetic wheel repair, so the demand is built in.
Handling all the necessary work in-house allows you to keep full control over the repair process, ensuring everything is done correctly and on time.
In-House Repairs Pay for Themselves in Months
Advanced automation means dealerships don’t need highly skilled paint or lathe technicians to achieve factory-grade results.
Machines like the WR-DCM3 Diamond Cut Machine and the WM600 Paint Robot use intuitive, iPad-style interfaces and automated processes that deliver OEM-level consistency with minimal training.
Most dealerships start seeing a return on investment in just a few months. After that, every repair is basically all profit, while competitors are still losing money and time by outsourcing to vendors. With in-house repair, dealerships gain full control over:
Small Repairs, Big Advantages in a Competitive Market
First impressions sell cars. Scratched wheels instantly catch a buyer’s eye and give them leverage to demand discounts, which is often far greater than the cost of repair.
By restoring alloys in-house, dealerships protect resale value, speed up the sales process, and help sales teams hold firm on pricing. At the same time, fresh wheels signal attention to detail and build customer trust.
For dealerships, this small step creates a big advantage in a competitive market: higher margins, fewer discounts, and a stronger reputation for quality. Offering wheel repair during routine service visits also adds convenience that makes your customers keep coming back.
Heavier EVs Mean More Wheel Damage and More Profit Potential
Two industry shifts make in-house wheel repair even more critical in 2025:
Tools like Wheel Restore’s Repair Documentation App with QR code tracking and OEM Compliance, also provide digital transparency that today’s customers expect.
Scalable Wheel Repair for Dealerships
Some dealerships are experimenting with mobile wheel repair setups in enclosed trailers or service vans. Mobile repair units in vans or trailers let dealerships:
It’s a cost-effective way to meet demand while testing the business model before full in-house deployment.
The Competitive Edge in 2025
Bringing wheel repair in-house is no longer just an add-on service—it’s becoming a strategic necessity for dealerships. The benefits are undeniable. Dealerships that invest in 2025 gain:
For dealerships, 2025 is the year to stop outsourcing profits and start building long-term value with in-house wheel repair.
👉 Ready to stop outsourcing profits? Check out how Wheel Restore’s compact alloy wheel repair machines and equipment can help you handle wheel repair in-house. Get in touch with us today for a personalized demo and ROI calculation.
👉 You can also also launch your own alloy wheel repair business, either as a profitable addition to your current services or as an independent operation. We will provide guidance from setup to success.