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The Alloy Wheel Repair Industry is thriving

By WheelRestore on March 15, 2024

Most of us know the feeling. The sound of an alloy wheel scraping a curb or similar. Consequently, a significant number of cars worldwide have scratches and scrapes on one or more alloy wheels, issues that can be easily rectified through repair. Opting for repair over replacement not only benefits the environment but also the car owner’s wallet.

Why alloy wheel repairs are essential?
Wheel refurbishment holds several key benefits. Firstly, it extends the lifespan of your alloy wheelset. Additionally, it plays a pivotal role in enhancing the car’s visual appeal. Damaged or worn alloys can detract from the overall aesthetics of any vehicle and even diminish its value. Wheel refurbishment can rejuvenate the car’s appearance, making it more appealing to potential buyers. Moreover, refurbishing wheels can contribute to enhanced vehicle safety. Damaged alloy wheels can compromise the car’s driving dynamics, potentially leading to hazardous situations on the road. Hence, it’s crucial to address damaged wheels promptly.

Wheel refurbishment yields significant CO2 savings.
In addition to reducing CO2 emissions, wheel refurbishment aligns with the principles of the circular economy, emphasizing reuse and repairs. By refurbishing wheels, the demand for new products diminishes, thereby reducing the consumption of raw materials and energy. This is particularly pertinent in the automotive industry, where manufacturing new wheels entails energy-intensive processes and metal extraction, which incurs a considerable environmental cost.

Opting for alloy wheel repair over purchasing new wheels enables consumers to mitigate waste and greenhouse gas emissions. Furthermore, it represents a cost-effective solution for motorists, offering economic and environmental benefits. This underscores the significance of embracing sustainable practices in everyday life, where even minor choices can have a substantial impact on our planet.

Aluminum ranks among the top environmental offenders globally.
Aluminum boasts the highest recycling rate among materials, presenting significant climate benefits. Recycling one ton of aluminum can spare approximately 10 tons of CO2 emissions, a substantially higher reduction compared to other metals. While recycling aluminum necessitates logistical and energy resources, repairing wheels reduces the demand for newly manufactured ones. Wheel refurbishment thus champions environmental sustainability and circular consumption. Read more on the carbon footprint from producing alloy wheels in our previous blog post: Every Alloy Wheel Repair Makes a CO2 Difference

What is the scale of the wheel repair market?
One could argue that the market for alloy wheel repairs is approximately four times the size of the car market, considering that most cars have a minimum of four wheels. Alloy wheels are particularly susceptible to damage, given their proximity to curbs during parking and exposure to dirt, salt, and brake dust. Consequently, they incur a higher damage rate compared to other car parts.

Why do customers opt for alloy wheel repair?
Customers predominantly choose wheel repair due to its cost-effectiveness. Repairing a wheel is often considerably cheaper than purchasing a new one, resulting in significant savings. A typical wheel repair costs less than half the price of a new alloy wheel.

What is the end-result when I choose a wheel repair?
When alloy wheel repairs are executed correctly, with the appropriate machinery and high-quality wheel clear coats, the results are comparable to a new original wheel in terms of quality and durability. A car with refurbished alloy wheels exudes a new, well-maintained appearance.

Will insurance cover alloy wheel repair?
Coverage for wheel repairs varies based on the insurance agreement and country-specific policies. Some insurance companies cover wheel damage without affecting bonuses, while others offer discounts or full coverage. It’s imperative to review one’s insurance policy to ascertain whether alloy wheel repair is covered or if one must bear the cost.

Wheel damage upon lease return
When returning a car at the end of the lease period, customers may incur charges for damaged wheels. This expense can be substantial, emphasizing the importance of repairing any wheel damage before returning a car.

Economics of wheel repairs
Wheel repairs offer significant economic savings compared to purchasing new wheels. For repairers, the profit margin is typically high, with the initial investment in a wheel repair kit often recouped within six months of operation. With low energy consumption and short repair times, wheel repairs can be seamlessly integrated into various service offerings or provided directly to customers as a mobile service.”

Customer segments engaging in wheel repairs include:

  • Tire Centers and Tire Hotels:
    These establishments can enhance their offerings by incorporating wheel repair services. Doing so not only helps in customer retention but also maximizes employee productivity during quieter periods. With substantial profit margins and a vast customer base, tire centers have ample potential in the alloy wheel repair market.
  • Brand Dealerships:
    Car dealerships are increasingly focusing on revenue from repair services. Alloy wheel repairs, typically taking less than an hour, offer an efficient means of generating income when equipped with the right machinery.
  • Used Car Dealerships:
    Damaged or scratched wheels often result in price reductions for used cars at dealerships. Repairing these wheels can typically enhance the resale value of vehicles.
  • Auto Body Shops:
    Auto painters and body shops are accustomed to painting, but expanding their services to include wheel repairs can be a lucrative opportunity. However, a common challenge they face is the lack of specialized equipment for tasks like wheel straightening and lathe work for diamond-cut wheels. Moreover, painting wheels requires a compact spray booth, contrasting with the larger booths reserved for car painting. Wheel Restore addresses this challenge with a specialized wheel painting booth designed to efficiently accommodate wheels, optimizing space usage. https://wheelrestore.com/products/spray-bays/
  • Mobile Wheel Repair Workshops:
    The trend of mobile alloy wheel repair workshops, housed in trailers or vans, is on the rise. Wheel Restore offers compact and low-power consumption wheel restoration machines, facilitating mobile operations. These mobile units provide a flexible and convenient solution for on-location wheel refurbishment, catering directly to customer needs.

 

Wheel Restoration Process:
Here’s a step-by-step guide to successful wheel repair:

  1.  Wheel Removal: Remove the wheel from the vehicle.
  2.  Cleaning: Thoroughly clean the wheel to remove dirt and debris.
  3.  Surface Preparation: Sand and fine-grind the wheel to eliminate damage and prepare the surface.
  4.  Straightening: Correct any imbalance by straightening the wheel.
  5.  Color Change: Optionally, change the wheel color for a refreshed appearance.
  6.  Diamond Cutting: Employ diamond cutting to enhance the wheel’s aesthetics.
  7.  Painting: Use specialized paint that adheres directly to aluminum wheels.
  8.  Nano Protection: Apply a protective nano coating to seal and safeguard the final result.
  9.  Balancing and Remounting: Balance the wheel and remount it on the vehicle.

 

The right equipment makes the difference
Wheel Restore offers state-of-the-art equipment to revolutionize alloy wheel repair and painting processes, covering the entire restoration workflow in an automated, intuitive manner. Produced in Denmark from high-quality electronic components supplied by Schneider, these products work seamlessly together to deliver precise results and efficient operations.

 

Advanced Sandblasting Cabinet (WM 700):
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The WM 700, crafted by Wheel Restore, stands as a pinnacle of sandblasting technology, tailored specifically for wheel specialists and workshops. This professional-grade sandblasting cabinet boasts cutting-edge features designed to enhance efficiency and precision.

  • Precision Sandblasting:
    With the WM 700, achieving a smooth finish is effortless, allowing for precise strokes over the wheel surface. Its design enables easy access between spokes, facilitating precise local etching as needed.
  • Versatile Application:
    Ideal for various tasks, the WM700 excels in removing peeled paint layers from almost new wheels and effectively etching back to the shiny metal when required.
  • Optimized Visibility and Illumination:
    Equipped with an operational window, the WM 700 ensures unparalleled visibility of the wheel and the sandblasting area. Its bright internal lighting eliminates shadows, providing uniform illumination for optimal working conditions.
  • Efficient Dust Collection:
    The cabinet incorporates an extremely efficient dust collector that continuously removes media dust and fine particles from the air, maintaining optimal visibility and cleanliness within the workspace.

 

Cutting-Edge Alloy Wheel Repair Machine (WR-DCM):
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Engineered and manufactured in Denmark, the WR-DCM by Wheel Restore represents the forefront of wheel repair technology. With its intuitive interface and unmatched precision, this machine streamlines the wheel repair process for maximum efficiency and quality.

  • User-Friendly Operation:
    Featuring 100% Danish-developed software, the WR-DCM boasts a user-friendly touchscreen interface that guides operators through each step of the repair process with ease. Its intuitive design eliminates the need for CNC training, ensuring seamless operation.
  • High-Speed Profiling:
    Utilizing an ultra-sensitive laser, the WR-DCM scans and saves the wheel profile in the software, allowing for the repair of four identical alloy wheels in just one hour. Its precise diamond cutting mechanism ensures exceptional results comparable to factory-new wheels.
  • Compact and Safe Design:
    With its fully CE-marked construction and automatic door locking system, the WR-DCM prioritizes operator safety. Compact and lightweight, it offers unparalleled flexibility for workshops, including the ability to be mounted on a van for mobile service.

 

Automated Wheel Painting Robot (WR-WPM):
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The WR-WPM is an innovative painting solution designed to revolutionize the wheel painting process. With its compact design and advanced features, it delivers exceptional results while minimizing material consumption and maximizing efficiency.

  • Effortless Operation:
    Operators of the WR-WPM are guided through the painting process via an intuitive on-screen interface, eliminating the need for specialized training. Its built-in advanced exhaust system ensures compliance with global ventilation standards while reducing energy consumption.
  • Precision Painting:
    Equipped with a built-in 3-axis robot, the WR-WPM delivers unparalleled accuracy, ensuring a flawless finish on all visible surfaces of the wheel. Its automated process saves up to 50% in material consumption compared to traditional manual painting methods.
  • Comprehensive Painting System:
    The WR-WPM seamlessly switches between relevant painting steps, including primer, base coat, and clear coat, based on the specific wheel refurbishment requirements. Advanced paint drying systems eliminate the need to move wheels between painting and drying areas, streamlining the process.

 

Alloy Wheel Straightening.
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The wheel straightening machine is indispensable for alloy wheel repairers and tire shops. Avoiding the need to replace the often-expensive OEM alloys, it not only saves customers money but also valuable time, making it an important investment for any professional workshop.

  • How do you straighten bent alloy wheels?
    Bent, crooked, or buckled aluminum wheels can be effectively straightened using an electro-hydraulic wheel straightening machine. This equipment utilizes a hydraulic piston equipped with specially shaped tools to straighten out the bent edges. The machine features a controlled and automatic rotation function similar to fixed balancing machines, ensuring optimal conditions for assessment and repair processes. With precision and care, the technician handles the repair, employing gentle touches to achieve successful restoration.
  • How long does it take to straighten an alloy wheel?
    Typically, a skilled technician can complete a standard wheel straightening process in about 25-35 minutes. However, the duration may vary depending on the extent of the damage.

 

Innovative Alloy Wheel Painting System:
Learn more

Revolutionize your painting process with the state-of-the-art OEM Wheel Color Mixing System. This comprehensive system offers precise color matching, efficiency, and simplicity, ensuring flawless results every time.

  • Precise Color Matching:
    With 20 base colors formulated to produce 89 OEM-matched wheel paint colors, the system provides unmatched versatility to meet a wide range of customer needs. Its precision ensures flawless color matching to original OEM wheels, including non-particulate super bright surfaces like chrome.
  • Efficiency and Simplicity:
    Say goodbye to guesswork with the Wheel Paint Mixing System, which streamlines the mixing process and offers precise measurements for each mixture. Its user-friendly interface includes a comprehensive library of digital and real-life color mixtures for easy reference.
  • Advanced Clear Coat Solutions:
    Choose from a range of advanced clear coat options, including UV-curing clear coat and fast-drying 2K diamond cut clear coat. These solutions offer exceptional durability and gloss, ensuring a long-lasting, high-quality finish on painted wheels.

 

Documentation and Support:
With the Wheel Restore app, documenting the wheel repair process is easier than ever.

Generate unique QR codes to share repair details with customers, print labels for mounted wheels, or save data in a centralized database for easy access and management.

Warranty and Service:
All Wheel Restore machines come with a 12-month factory warranty, with the option to extend it through a service agreement. Access the Wheel Restore customer portal for comprehensive support, including technical assistance, service, and warranty repairs. With over 660 machines in operation worldwide, Wheel Restore is committed to delivering top-notch products and services to its global customer base.

Extended Warranty and Service Agreement:
Maximize the longevity and performance of your Wheel Restore machines with our extended warranty and service agreement options.

Continuous Upgrades:
All Wheel Restore machines can be seamlessly upgraded with the latest factory solutions, ensuring that your equipment remains at the forefront of technological advancements. Combine these upgrades with a service agreement for comprehensive coverage and peace of mind.

 

Customer Portal Access:
Gain exclusive access to the Wheel Restore customer portal, a comprehensive platform designed to enhance communication and support for users of our machines. Here, you can directly address technical questions, schedule service appointments, and manage warranty repairs for your entire Wheel Restore equipment range.

  • Streamlined Support:
    In the customer portal’s backend, relevant customer information is readily available to our technical team and support staff. Whether your machine is covered by an extended warranty or service agreement, you can easily track its status, including software versions and maintenance history.
  • 24/7 Availability:
    The customer portal operates round the clock, providing a convenient contact point for assistance whenever you need it. Whether you’re troubleshooting an issue or seeking guidance on machine operation, our technical team, global sales partners, and end customers are just a click away.
  • Comprehensive Resources:
    Access a wealth of resources within the customer portal, including user manuals, technical tips and tricks, and expert guidance. Stay informed and empowered to make the most out of your Wheel Restore equipment.

 

Commitment to Excellence:
Since the inception of our first machine, Wheel Restore has been dedicated to ensuring uniformity in operation and continuous improvement. Our commitment to standardizing core software across all machines enables seamless updates and optimization for enhanced user safety and operational efficiency.

Global Collaboration:
Through partnerships with industry leaders like Schneider Electric, we ensure that our machines incorporate top-quality electrical components, sourced locally for efficient serviceability worldwide. With over 660 machines in operation across 80 countries, our global presence and reputation continue to grow, driven by our unwavering commitment to excellence.

“We are embarking on an exciting journey alongside Schneider Electric, leveraging their expertise in providing electrical components. Since the inception of our first machines in 2019, our progress has been remarkable. With a presence in 80 countries and year-over-year sales doubling, the global recognition of wheel repairs continues to expand,” says Henrik Bro Christensen, highlighting our shared vision for growth and innovation.

Alloy Wheel Paint MachineAlloy Wheel Paint SystemAlloy Wheel Sand Blasting CabinetAlloy Wheel StraightenerCircular EconomyDiamond Cut Wheel Repair MachineMobile Alloy Wheel RepairSustainability
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PreviousWheel Restore Wins the DIRA Technology Award!
NextEvery Alloy Wheel Repair Makes a CO2 Difference
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June 1, 2024 Wheel Restore Wins the DIRA Technology Award! We are thrilled to announce that Wheel Restore has won the prestigious DIRA (Danish Industrial...
March 15, 2024 The Alloy Wheel Repair Industry is thriving Most of us know the feeling. The sound of an alloy wheel scraping a curb...
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